Maggie Gyllenhaal's Sexy New Ads!

09/04/2007 at 01:00 PM ET

Alice Hawkins

Never one to shy away from tackling a tough role, Maggie Gyllenhaal tackled being the face (and barely covered body) of racy British lingerie brand Agent Provocateur less than six months after giving birth to daughter Ramona! Agent Provocateur designer Serena Rees, who praises Gyllenhaal for being a “smart, intelligent, sexy strong woman,” tells PEOPLE that the new mom not only looked “amazing” but was a “very-hands on” mom with Ramona. The current campaign featuring Maggie is called “Lessons in Lingerie,” to be followed in November by the next “episode” called “Lady of the Manor.” To see more images of Maggie or buy the luxe lingerie (prices start at $70 for briefs and $130 for bras) she’s modeling, check out

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Showing 46 comments

Dawn on

It is great to see a marketing campaign with a “real” woman representing their products. She is never over the top, has a very classic body, and no fake tan. She is sexy in a natural way, not in your face come and get me…but rather a tempting innocents. It’s nice seeing a woman with curves modeling, instead of a woman with the body of a 12 year old boy with breasts bigger than their heads.
Now all we need to do is get a gig like that for her brother. :)

amanda on

Wow! She looks amazing!

Brooke on

Anyone who’s seen Secretary will know that she’s definitely not as innocent as that girl next door image of hers. I like her in this ad, though. She’s very photogenic.

ChippysHero on

Maggie Gyllenhaal looks great, esspecially after having a baby. She is one of my favorite actresses. She is one of those women that will never need plastic surgery, because as she gets older she will still be beautiful. Kudos to Mags.

Pamela on

I guess they can make anyone look good. It’s air brush make-up and lighting…..she looks nothing like that.

Tania Domib on

We ask for normal people in ads, for better images and better influences for young girls, yet when they put normal beautifull, classy girls like Maggie, people complain!
Way to go for AgentProvocateur for choosing Maggie, she has a great normal body (especially after having a baby!!). It’s nice to see someone like her show off lingerie, and not just victoria’s angels. Oh and Maggie is definetely sexy… and so is her husband!

SpicyG on

I’m amazed she looks so good. I’ve never been a fan and never thought she was attractive in the least. It’s amazing what a good make up artist and photographer can do for someone. They should have been more original though, looks like they were trying to make her into Dita Von Teese.

Princess on

She looks great!

claudia on

Finally a real women in a lingerie ad!!! nothing fake about her

Alice on

She looks great, I would never imagine her modeling underwear.

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