Ivanka Trump Turns Jewelry Designer

06/29/2007 at 03:00 PM ET

Evan Agostini/Getty

Ivanka Trump, The Donald’s eldest daughter who was featured prominently on the last season of The Apprentice, is ready to make a name for herself: She’s launching her very own jewelry company in September, called — what else? — Ivanka Trump. “It’s very high end, very cool, a little bit of Old Hollywood reinvented,” Trump revealed to PEOPLE during a “ladies-night” outing with a group of girlfriends at downtown Manhattan’s newly refurbished SushiSamba restaurant. “It’s my first totally independent venture, and I’m really excited.” True to Trump style, the line’s not exactly inexpensive — think “a lot of diamonds,” Trump says, showing off a signature 7-carat diamond ring and large diamond-encrusted knotted earrings. The sometime model and successful real estate developer at the Trump Organization will be selling her pieces at her very own Ivanka Trump stores, the first of which will open on New York’s tony Madison Avenue in September (the second in Las Vegas will follow shortly after). “At the end of the day my focus will always be the real estate,” Trump admits. “But I love jewelry, and I’m just excited about it!”

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Showing 10 comments

Sara on

I think Ivanka is very beautiful and intelligent. Different from the many celebs today. She’s classy, elegant and sophisticated. I support her and her jewelry company. Way to Go!

james on

The one thing that Donald Trump did right.

glad on

man i envy her…her lifestyle…but she is not that pretty

rachel on

why do yout hink she isn’t pretty, are you some knid of supermodel, sheesh, that woman is gorgeous!!!

melissa on

“It’s my first totally independent venture…” RIGHT. Please, her father is bankrolling this as well. I’m sick of these celeb kids who would be on their own, if it weren’t for where they came from.

Ann on

Donald Trump is not one of my favorite “people in the news”, however, take one look at his children and it is evident he has done something right. Each is hard-working, intelligent, and makes news via accomplishments rather than escapades. Great work, Mr. Trump!

sharonda garmon on

ivanka is a very pretty young lady. i would love to see her clothing line. if its something that catches my eye i will buy it.

sam on

shes really beautiful! and she must be really head strong because of maybe her father raised her because have you seen his show?!?! i would be very greatfull to have a father that tuff and somerwhere inside nice!!!

Ivanka Trump Turns Jewelry Designer - Off the Rack - StyleWatch - People.com on

[…] As reported previously, Ivanka Trump is starting her own line of jewelry. It will come out in September and like her dad does with buildings, she will name the collection after herself. It is going to be high end and sold through her own store. Ivanka says: […]

Tom Barnhart on

…have been searching for some samples of the finished product with no avai and wound up here. Why not see the goods before forming any opinions.

Personally (like anyone actually cares) I am inclined to look because of the Trump name but declined to actually buy.

Ooops, let me think this one… with all the Tiffany Jewelry donned (pun intended) by my wife and two daughters (my goodness, I forgot that I am donning a Tiffany watch and bracelet… ew! blushing!!). Isn’t Tiffany, the epitomy of class and elegance (once) owned by Trump?

Ahem! Seems like my opinions are already formed (psych) and Ivanka has excellent mentors. God Bless her and hers including The Donalds or is that the Donners?

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