Beyonce's New Gig:Face of Armani Fragrance

05/10/2007 at 06:00 PM ET

Beyonce will lend her face — and equally impressive voice — to Giorgio Armani’s next women’s fragrance, Emporio Armani Diamonds, according to WWD. Though the ads won’t drop until next fall, the Grammy-winning songstress has already shown her dedication to Armani, having worn his pale green Armani Prive gown in February to the Oscars and performing at the unveiling of his Product Red Collection during London Fashion Week in 2006. But, Beyonce isn’t a rookie in the fragrance game, having pitched Tommy Hilfiger’s fragrances, True Star and True Star Gold, in 2004, while singing “Wishing on a Star” in the commercials.

Click here to see more photos, news and a full bio of Beyonce, and click here to discuss her style in Off the Rack.

Photo: Francis Specker /Landov

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Showing 27 comments

glad on

she is alright…i mean i didnt buy the perfumes that she was promoting in lets see if she is better this time around !

GLO on

o.k..the last part of the paragraph got me… how is she gonna go from Tommy Hilgiger/ ARMANI! It will be weird seeing her True Star ads with the new Armani ads in stores..all i gotta say is… Can i get an upgrade upgrade..hahaha

faith on

i don’t know about the fragrance, and i’m kinda tired of seeing her face plastered everywhere, but she looks lovely here. i love that dress.

Crystal Beach girl on

She does look good here but I’m tired of seeing her face averywhere.

alia on

She’s gorgeous and I’m sure the fragrance will be great!

zee on


priscilla on

she’s pretty but i’m tired of her…….

random.comment on

Beyonce OVERLOAD!!!!!

I’m kinda indifferent on Beyonce most of the time but it seems she is everywhere nowadays. She needs a vacation of some sort.

Dee on

I’m sure Beyonce is lovely but I am so tired of seeing her. Is she ever going to take a year or two out. She’s at the opening of an envelope and she seems to release a song every month. I’m overdosing on her.

night on

Yes , she does look lovely, but the strap of her dress looks like barnicles.

Elda on

Who cares!!! i don’t care for celebs who promote and wear dead animals!

faith on

dee– “she’s at the opening of an envelope?” hilarious. haven’t heard that one before!:)

W. Clark on

Beyonce is so BOSSY!!! She continues to upgrade, and add length to the ever so long track record! I LOVE IT!!!!

Summy on

Beyonce needs to disapear for a long while! I don’t know what it is about her. She comes off as an unapproachable diva that would rather step on you than have to acknowlege you.

SugaMama on

Class know class. Armani is a class act and so is Beyonce. Much respect for Beyonce and congrats.

Gray on

I think she is lovely…however, I agree w/Priscilla….I’m tired of her. She needs to change her image…she is getting boring. It would be nice to see her natural beauty like Halle Berry for a while. A very carefree and low maintance profile. She’s a diva like Star Jones.

Ben on

She is the most beautiful and the most girl in the world. She should have landed that prople 2007 most beautiful cover. Drew has a great personality to immate, but her beauty is soo average like 80 of the other people who landed on the list/ How did that ugly pic of rihanna survive the process anyway? Go Beyonce– she is the best and she doesnt need to go nowhere for nowhile because she is the best ever and i know she will be around forever. God Bless

Marcus on

She shoulda landed the 2007 cover. Drew is too average. Beyonce couldn’t stop being beautiful or sexy if she tried. She is the best thing that has ever happened to music. There is no one better black or white. She exceeds celebrity standards and yes she does show her natural beauty all the time. Sorry ! there is no one who is prettier than that woman. Some people are just 2 jealous and unwrapped.

Autumn on

I do agree with everyone on the fact that she does seem to be everywhere. But in her defense she is in the business to make money and keeping yourself in the public eye does just that. Besides you saw what happened to Britney when she took time off!

Julie on

I don’t understand all the “I’m tired of seeing Beyonce everywhere!” comments . . . I don’t see her any more than any other celebrity. What gives?

kirsty on

OMG she is soooo BEAUTIFUL..

ME on


alia on

I agree Julie, I don’t see her more than any other celebrity either…I don’t know why everyone is saying that…????

faith on

well i’ll try to address the “tired of seeing beyonce” thing since i said it too.

first let me say that i agree that she is beautiful and has had much success with her music. and like several other artists she has branched out into other arenas like acting, and being a spokesmodel, all to varying degrees of success. when jlo did this and was all over the place, people were saying the same stuff. no, she certainly isn’t the only overexposed starlet out there—there’s also lindsay, paris,& jessica to name a few. and to beyonce’s credit, at least she isn’t getting into trouble, and seems to maintain a classy responsible image. but i think she and several other starlets should take jlo’s lead and duck out of the spotlight for a while. a previous poster said that she has to stay in to maintain her stardom and to keep people buzzing about her, but sometimes it is also good to take a break and make people wonder what you’ve been up to. this doesn’t work all the time, but she’s already famous enough that if she went away for awhile people wouldn’t forget who she was. and it’s not really her fault. whenever any young pretty girl has success in one area these days, a whole team surrounds her and tries to bilk every dollar out that they can by making her a brand. so i think it’s more so “beyonce the brand” that some people are tired of, and not really beyonce the person. some people can’t get enough of her. either way, i’m sure she’s way too busy to read stuff like this anyway, so i’m sure what we say doesn’t bother her! but this is just my opinion…

Angie on

Beyonce is very beautiful and stylish. I love her and it’s good that people see her face everywhere, that’s why she is a Hollywood star. She is enjoying her successful and I think it’s woderful that she will be the face of the new Giorgio Armani fragrance.
Way to go Miss Knowles……you are the best!!!!!

Candie on

she wears fur……(for anyone who wears fur)GGGGRRRROOOOSSSSSSSSSSS!!!!!!!!!!!!!!

Kimberly Rea on

OK…yes ~ when a star is successful, we the public, THE ONES THAT HAVE MADE THAT STAR SUCCESSFUL ~ tend to get a bit of overload. But unlike the other over exposed starlets mentioned, B has TRUE talent. She sings, writes, has shown promise in acting, design…Paris is famouns for what now? Oh, her last name….and Lindsay has been acting since she was a kid BUT what put her on the map…oh yeah, her behavior….and I don’t even want to go there with Jessica (even though, she can sing when she wants to)….We should be glad someone like B ~ who is w/o a DUI, is not seen at every club from London to Vegas ~ has shown that even a diva can stay in ONE faithful relationship…is on the scene. Might I remind also that J-Lo went underground b/c of the Bennifer incident….a lil’ humiliation will do that to you.
Props to B ~ a talented young BLACK lady who handles her success with grace….

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