Beyonce's New Gig:Face of Armani Fragrance

05/10/2007 at 06:00 PM ET

Beyonce will lend her face — and equally impressive voice — to Giorgio Armani’s next women’s fragrance, Emporio Armani Diamonds, according to WWD. Though the ads won’t drop until next fall, the Grammy-winning songstress has already shown her dedication to Armani, having worn his pale green Armani Prive gown in February to the Oscars and performing at the unveiling of his Product Red Collection during London Fashion Week in 2006. But, Beyonce isn’t a rookie in the fragrance game, having pitched Tommy Hilfiger’s fragrances, True Star and True Star Gold, in 2004, while singing “Wishing on a Star” in the commercials.

Click here to see more photos, news and a full bio of Beyonce, and click here to discuss her style in Off the Rack.

Photo: Francis Specker /Landov

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Showing 27 comments

kirsty on

OMG she is soooo BEAUTIFUL..

ME on


alia on

I agree Julie, I don’t see her more than any other celebrity either…I don’t know why everyone is saying that…????

faith on

well i’ll try to address the “tired of seeing beyonce” thing since i said it too.

first let me say that i agree that she is beautiful and has had much success with her music. and like several other artists she has branched out into other arenas like acting, and being a spokesmodel, all to varying degrees of success. when jlo did this and was all over the place, people were saying the same stuff. no, she certainly isn’t the only overexposed starlet out there—there’s also lindsay, paris,& jessica to name a few. and to beyonce’s credit, at least she isn’t getting into trouble, and seems to maintain a classy responsible image. but i think she and several other starlets should take jlo’s lead and duck out of the spotlight for a while. a previous poster said that she has to stay in to maintain her stardom and to keep people buzzing about her, but sometimes it is also good to take a break and make people wonder what you’ve been up to. this doesn’t work all the time, but she’s already famous enough that if she went away for awhile people wouldn’t forget who she was. and it’s not really her fault. whenever any young pretty girl has success in one area these days, a whole team surrounds her and tries to bilk every dollar out that they can by making her a brand. so i think it’s more so “beyonce the brand” that some people are tired of, and not really beyonce the person. some people can’t get enough of her. either way, i’m sure she’s way too busy to read stuff like this anyway, so i’m sure what we say doesn’t bother her! but this is just my opinion…

Angie on

Beyonce is very beautiful and stylish. I love her and it’s good that people see her face everywhere, that’s why she is a Hollywood star. She is enjoying her successful and I think it’s woderful that she will be the face of the new Giorgio Armani fragrance.
Way to go Miss Knowles……you are the best!!!!!

Candie on

she wears fur……(for anyone who wears fur)GGGGRRRROOOOSSSSSSSSSSS!!!!!!!!!!!!!!

Kimberly Rea on

OK…yes ~ when a star is successful, we the public, THE ONES THAT HAVE MADE THAT STAR SUCCESSFUL ~ tend to get a bit of overload. But unlike the other over exposed starlets mentioned, B has TRUE talent. She sings, writes, has shown promise in acting, design…Paris is famouns for what now? Oh, her last name….and Lindsay has been acting since she was a kid BUT what put her on the map…oh yeah, her behavior….and I don’t even want to go there with Jessica (even though, she can sing when she wants to)….We should be glad someone like B ~ who is w/o a DUI, is not seen at every club from London to Vegas ~ has shown that even a diva can stay in ONE faithful relationship…is on the scene. Might I remind also that J-Lo went underground b/c of the Bennifer incident….a lil’ humiliation will do that to you.
Props to B ~ a talented young BLACK lady who handles her success with grace….

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