Kevin Federline: Fragrance Pitchman?

04/27/2007 at 06:00 AM ET

Add another line to his resume — Kevin Federline is the new pitchman for Axe body spray. And what qualifies him to speak for the brand? “Yeah, it’s cause I’m lucky with the girls,” Federline tells PEOPLE. “I was a fan of the product, and then they call and ask me to come down to the middle of Hollywood and jump in a giant spray can. I mean, this is a prime location, how can I say no?” And of course, it’s a cause near and dear to his heart. “I’m all about smelling good, if you’re not down with the personal hygiene, then you can’t roll with my crew.” After being told he was following in the well-groomed footsteps of former Axe pitchmen Ben Affleck and Nick Lachey, Federline decided that he would smell the best out of the three because “I’ve never smelled either one of those guys.” But he is open to sniffing other guys — after giving props to his bodyguard, Big Mike, for “always smelling good,” Federline tells PEOPLE that “no one wants to be around you if you smell bad.” Luckily for those around K-Fed, he’s got his Axe with him now wherever he goes.

Photo: Bob Riha Jr/WireImage

FILED UNDER: Fragrance , Guy Style
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Showing 17 comments

AnnieM on

This is a joke, right?

WT on


Summy on

If he would just stop with the “rollin with my homies, yo yo, props dude”. He has 4 children! Grow UP Kevin.

sasha on

i’m happy for him. he’s doing good for himself.

Tracie on

I do not understand why people give him such a hard time. I think he is adorable and seems to be a great Dad. People need to stop blaming him for Britney’s fall. She was headed there all by herself. Go Kevin!

Elda on

he showed his true colors for his kids when Britney had her down fall, i wish them both the best. Who knows if he’ll be a good spokesman for the body spray, only time will tell.

Alice on

I agree with Summy, maybe if he stopped acting like trash, than people wouldn’t treat him like trash. He is a grown man, not a 13 year old.

Katherine on

Please stop featuring Kevin Federline. Please. Stop.

Deborah on

I hope he knows that the majority of people around here laugh at him!! Stop trying Gay Fed!!

Amy B on

At least he is trying now….
He has no britney to hold him up financally. He has to work hard now to get somewhere and be someone.
I give him thumbs up for gettin’ out there and trying…

erica on

Trying? He’s getting paid for basically doing nothing.

lee on

YUCK, just go away!

dawn on

I find the idea that he’s famous just for being an ex hubby kind of odd are we that deseprate for people to admire who actually do something with there life? I will now ask my son’s to stop supporting axe

Philly Girl on

I see he’s still milking his 15 minutes of fame…

kitty on

Hee hee hee…I just had to comment and say “no comment”…I’m being nice today. Happy Friday!!

h on

I think K-Fed is a great choice for Axe…that is assuming they’re going for a sleezy look…

Granted I have acquired a small amount of respect for him, in regard to how well he’s taken care of the children in midst of Brit’s breakdown, but I’ve had enough of him. How can Axe put him in the same place Nick Lachey and Ben Affleck once stood?

glad on

i didnt like him when he got with britney but after what britney did he stood by her side and he took responsability for his kids…he is changin, give the man a break !

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