Deal Of The Week: 20% Off At

04/25/2007 at 10:00 AM ET

Surfers tend to have enviable style so the evolution of South Moon Under from surf shop to fashion boutique was a natural one. It now has 11 stores sprinkled around the U.S. and a booming online retail shop. The website, along with their 11 retail locations, has a great selection for the beach girl in you, including Vitamin A, T-bags and BCBG. They even have men’s items, home décor and “Shop and Do Good” charity items. Until May 23, 2007, get 20% off at on full-priced merchandise with the discount code PEOPLE. Cannot be used in conjunction with any other promo codes.

Things we love at :

Plenty by Tracy Reese dress , $228. With discount, $183.
Alice and Trixie halter top , $178. With discount, $143.
Asha Couture Nantucket bikini , $122. With discount $98.

For more exclusive web discounts, check out our Exclusive Deals page.

Photo: Courtesy of

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Showing 12 comments

Alice on

I love,love, love South Moon Under!!!

mermer on

does this discount actually work?

AnnieM on

Cuteness abounds!

KellyG on

This top is so cute! And if you go to their site, the swimsuits are numerous! Love it all!!

Kristen Lee on

Hey! I am a Customer Service Representative with South Moon Under. This ‘PEOPLE’ code is definitly valid at If you have any problems or questions about using it, please contact me personally at 1.888.660.6071 ext. 121 and I will take care of you! Have a great day!

Terry on

I love the Asha Couture bathing suit, its the same style as the one Halle Berry wore in the James Bond Movie!!! I wasnt right for my figure though, but i found 2 at that website, they have so much!!

Jill on

I live in NYC but shop south moon online all the time! Always get compliments when I wear clothes from there!! definitely worth checking out

Krista on

Hi Everyone! I am the swimsuit buyer at South Moon Under and I assure you this discount is for real! Please come check out the site. I even have Preview 2008 swimwear for sale. Be the first on the beach in the HOTTEST summer fashions!!

Terry – you are 100% correct about the Asha suit. We have a suit called the Dr. No which is an EXACT replica of the suit Halle wore in James Bond. I have it in white in our stores. It is not listed on the site, but contact us and we will locate it for you!!

Ashley on

omg, these are soooo cute! Just love ’em!!

Alexandra on

I love all 4 of my Asha Couture bathing suits!! Trust me people… I get comments on them all the time when ever I am at the beach or in Vegas! Their fit is amazing and they look like they were made just for me! The Dr. No suit is one of my favorites and I just got it in a one piece in chocolate brown! It’s HOT HOT HOT!!

Vickie on

This store is the best! Looks like my best kept secret is getting out! I have shopped this store for years and it gets better and better everytime I visit! Check out the new Philadelphia store. Amazing.

Kelly on

I live in CT and stumbled upon this website one day and have been hooked. I have visited their PA stores, the stores seems to have more than the website does. I am not sure of locations for them but PA is the closest for me. Great clothes there, really up to speed with fashion. Denim is better than NY picks. Staff is always nice too. A+++++ in my book.

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