Deal Of The Week: 20% Off At

04/25/2007 at 10:00 AM ET

Surfers tend to have enviable style so the evolution of South Moon Under from surf shop to fashion boutique was a natural one. It now has 11 stores sprinkled around the U.S. and a booming online retail shop. The website, along with their 11 retail locations, has a great selection for the beach girl in you, including Vitamin A, T-bags and BCBG. They even have men’s items, home décor and “Shop and Do Good” charity items. Until May 23, 2007, get 20% off at on full-priced merchandise with the discount code PEOPLE. Cannot be used in conjunction with any other promo codes.

Things we love at :

Plenty by Tracy Reese dress , $228. With discount, $183.
Alice and Trixie halter top , $178. With discount, $143.
Asha Couture Nantucket bikini , $122. With discount $98.

For more exclusive web discounts, check out our Exclusive Deals page.

Photo: Courtesy of

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Showing 12 comments

Vickie on

This store is the best! Looks like my best kept secret is getting out! I have shopped this store for years and it gets better and better everytime I visit! Check out the new Philadelphia store. Amazing.

Kelly on

I live in CT and stumbled upon this website one day and have been hooked. I have visited their PA stores, the stores seems to have more than the website does. I am not sure of locations for them but PA is the closest for me. Great clothes there, really up to speed with fashion. Denim is better than NY picks. Staff is always nice too. A+++++ in my book.

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