Kylie Minogue's New H&M Beach Line

04/12/2007 at 04:30 PM ET

When H&M needed a face for their upcoming Australia inspired beachwear line, to hit stores in mid-May, they looked no further than Australian pop star Kylie Minogue. Already a style icon big enough to have a V & A museum exhibition dedicated entirely to her stage costumes, she now joins fellow London resident Madonna in designing for the chain. But unlike Madonna’s office appropriate pieces, Kylie’s beachwear collection is all about fun — shimmering silver bikinis, bright aqua blue and green swirl-print towels, bags and sarongs. Even better than the line’s low prices is that ten percent of the sales of the line will be donated to WaterAid, the international charity dedicated to the provision of safe domestic water, sanitation and hygiene education to the world’s poorest people. Tell us: Are you excited to see Kylie’s line?

Click here to see our Ultimate Guide to Summer Style. Everything you need to beat the heat — from the hottest shoes to the coolest shades and the sexiest bikinis!

Photo: courtesy H&M

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Showing 28 comments

Amy B on

WOW, It’s amazing what a little air -brushing and computer tech’s can do!!!

Even if it’s mostly fake – she’ still hot:)

Mrs.Borrego on

Oh my my..she looks so freakin’ hot in that picture. Yes, I’m excited to see what is in her line.

Mary on

I love Kylie, but she just looks WEIRD in this picture.

j on

she’s a hottie and she’s a survivor!!
(but i wish she’d ditch the too-blonde hair)

Lis on

I like the bikini, and yes she looks good but i’m getting a bit frustrated with H&M. We don’t have one in the town i live in and the closest one is over 100 miles away so stop showing me all the cute clohes I can’t buy.

Elda on

she looks beautiful but the picture does look air brushed or odd, not sure how to pin point it?

alejandra on

The bikini looks ok, but she looks like a plastic doll, and ugly one. Too much botox and too much airbrushing.

g on

yeah she looks too fake !!
but i will like to see the line of bikinis !

AnnieM on

It does have a “Mattel” quality to it. I would like to see the bikini in real life.

Maryse on

Even if the photo is airbrushed, she still looks gorgeous. Her body looks amazing. I’m with “J” on this, I’m not digging the blonde hair, but she’s beautiful regardless. I love the bikini, something I would wear. I would certainly take a look when the beach line hits H&M.

Kylie you’re a survivor and we love you!

Lucy on

Kylie has had a hard couple of years (CANCER BATTLE). I think she is looking well in most of her photos. I agree this picture looks plastic…although she is quite beautiful, inside and out. Maybe the photo was intended to look fake-ish? We still luv ya Kylie…hang in there girl!

k on

yea i agree with everyone she does look a little too airbrushed…shes still beautiful tho and even without the airbrushing she has an awesome body!…and the bikini looks cute!!…the line will prob be awesome…im just sad that i wont look like her in one of those bikinis!! haha

Jackie on

She looks wwwaaaayyyyy too tan. I thought she was black when I first saw this picture and she’s really a pasty white girl! I can’t wait to see the bathing suits, but the picture has to go. It looks so unnatural.

Vonnie on

Wow. That photo is so airbrushed and digitally altered that she looks like a wax figure.

alice on

Why does this look like a wax figure? Kylie is a beautiful woman, there was no need to make her look so fake.

Chi on

Is it me or does she look darker in this picture. I guess black/brown means healthy :-)

Jennifer on

Kylie definatley received an airbrush tan for this photo. She is usually so white!! I reeally like the bathing suit though.. hopefully it will be available to buy soon.

KT from Cda on

It’s good to see her bounce back after her cancer treatment. She was smart to take the time off. As for the photo, it looks very plastic. Maybe it is a pic of someone else with her face transposed over someone elses? I don’t know. It doesn’t look real. I just thought the clothing line would have a portion of it’s profits donated to cancer research.


i belive if you have the body dont be ashamed where the hotest fashon, i am chunky,although my apperance is uptodate!!Dont BE a HATER IF U HAD HAD THAT BODY AIR BRUSHEDAND ALL YOU BETTER BELIVE WE WOULD BE WEREING IT !!!!PROUD FOR HER !!!!

Rebecca on

This photo looks like some sort of computer-generated image. I wish they wouldn’t find it necessary to airbrush so much! There’s no H&M nearby, so I’m not excited about Kylie’s line. However, I love her and I’m so glad to see her back to work and doing well.

Joan on

I love H&M :)

R on

The picture is supposed to look as if it’s been retouched. It’s a modern feel of today‚Äôs version of Cleopatra. She looks exotic and great. Congrats to both Kylie, the photographer and editing entourage and H&M for showing us creativity!

Eb on

i LOVE her new range!!!
Since she hasn’t designed anything since her last line “Love Kylie”.
And yes, she does look over-done with the airbrushing.

AMY on


Laura on

i thought this was alexis arquette.

Pam on

Its good to see her looking happy and healthy!!!

Amanda on

Since I live in the homeland of H&M, Sweden, there’s a H&M on every corner so I guess I’ll get to see Kylie’s line soon. However I have already bought two new bikinis from H&M this spring so I’m not sure if I need any more.

J on

She looks ridiculous… like a cartoon

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