Sniff-n-Tell: Coach's First Scent

03/26/2007 at 10:30 AM ET

Coach may have mastered the purse, but they are novices in the perfume market. The venerable leather goods company is trying its hand at fragrances by introducing the company’s first ever scent aptly called “The Fragrance.” President and creative director, Reed Krakoff, says it was inspired by genet, a wildflower from the South of France, and is a mix of florals, like mimosa and jasmine, with a touch of vanilla. Translation: the scent is young, clean and light, perfect for everyday wear– especially in the upcoming summer heat. A 1.7 oz bottle (left) of “The Fragrance” can be bought for $68 at or try the mini purse spray for $42 in a monagrammed silver tube. Are you going to try Coach’s new fragrance?

Click here to read about more must-have fragrances in Off the Rack.

Photo: alex cao

FILED UNDER: Beauty , Fragrance
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Showing 16 comments

Heather S. on

Sounds like a good scent– I’m always looking for something light and jasmine-y! And I hate to be vain, but that bottle would look gorgeous sitting on my dresser:)

shopoholic on

I am not the coach type of person, i mean they have okay things. i am more of a jimmy choo, marc jacobs, chanel and dior type of person.

Sara on

I smelled the new Coach scent this weekend and I was unimpressed. It is too floral for me. I prefer a more citrus scent.

Autumn on

I love Coach so I had to try their perfume. It is a bit strong initially (one spritz will do since it is a true parfum) but it mellows (thanks to the hint of vanilla) into a nice floral. It is perfect for spring and the purse spray is very cute! I admit it is not for everyone – especially if you prefer musk-based scents – but it is still pretty.

Kristen on

I have this, and love it. I get lots of compliments.

Kay on

I smelled a sample of this is my new O magazine and I was really surprised. I loved that it was so light and feminine. I am definitely planning on picking this up.

Stacie on

I have the fragance along w/the new Hamptons bag! I love the perfume, its great. I also get tons of “what are you wearing?!?”

Jennifer on

I was mailed a sample as a preferred customer, I wasn’t impressed. It smells like 20 other perfumes. It was nice, but not really anything special. I gave it to my friend, she liked it.

Desiree on

Totally getting some. It smells awesome. And I am defintely a Coach person.

Alex on

I just went to the Coach store and bought the new perfume! It smells great and the bottle is so cute. I love it. It’s great for everyday use and is perfect for the spring/summer

DesperateHousewivesFan on

I love Coach’s new purfume. It smells like SPRING!

Cheryl on

The solid perfume in the shape of the Coach hangtag is the cutest thing I’ve ever seen! I’m getting one to hang on my bag!

Lauren Berry on

This perfume is simply amazing. I wear it everyday and I love the chic playful scent. I get compliments on it all the time.

The bottle is absolutely darling! It looks great on my counter and I love that it has the Coach C’s all over it.

The purse spray is also amazing. Its great on plane rides because it’s the exact amount you can have in a carry on. Its perfect for those light touch ups during the day.

Highly recommended!

Juliana on

ABSOLUTELY LOVE IT!! Coach is so amazing! i have lots of their bags and plan on buying more! The perfume was definitely a good idea because it is something new in addition to their already great line of merchandise. My favorite is the purse spray. Has anyone seen the new straw bags that are coming out? they look so cute!!

Fragrances on

As at least one other person mentioned here, I tend to like citrus more than floral, but this is actually a good scent. What I like most about it is that it isn’t overpowering. It has a “light” Spring smell. Speaking for myself, a strong fragrance can really be overwhelming, turning some people off. I spend all day in customer service, and though I know I shouldn’t, I always have an almost instantaneous negative reaction to anyone who walks up with a scent that I can smell before she gets to my desk and long after she’s left. I think I even assume she’s someone who is going to be difficult to deal with: strong smell = bossy personality. We all respond to smells – they actually cause a neurological reaction in our brains and affect our sense of taste, so I guess it’s natural that I have this reaction, though I always feel a little guilty about it. At any rate, I am very careful about what I wear as a result.



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