Sniff-n-Tell: Coach's First Scent

03/26/2007 at 10:30 AM ET

Coach may have mastered the purse, but they are novices in the perfume market. The venerable leather goods company is trying its hand at fragrances by introducing the company’s first ever scent aptly called “The Fragrance.” President and creative director, Reed Krakoff, says it was inspired by genet, a wildflower from the South of France, and is a mix of florals, like mimosa and jasmine, with a touch of vanilla. Translation: the scent is young, clean and light, perfect for everyday wear– especially in the upcoming summer heat. A 1.7 oz bottle (left) of “The Fragrance” can be bought for $68 at or try the mini purse spray for $42 in a monagrammed silver tube. Are you going to try Coach’s new fragrance?

Click here to read about more must-have fragrances in Off the Rack.

Photo: alex cao

FILED UNDER: Beauty , Fragrance
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Showing 16 comments

Heather S. on

Sounds like a good scent– I’m always looking for something light and jasmine-y! And I hate to be vain, but that bottle would look gorgeous sitting on my dresser:)

shopoholic on

I am not the coach type of person, i mean they have okay things. i am more of a jimmy choo, marc jacobs, chanel and dior type of person.

Sara on

I smelled the new Coach scent this weekend and I was unimpressed. It is too floral for me. I prefer a more citrus scent.

Autumn on

I love Coach so I had to try their perfume. It is a bit strong initially (one spritz will do since it is a true parfum) but it mellows (thanks to the hint of vanilla) into a nice floral. It is perfect for spring and the purse spray is very cute! I admit it is not for everyone – especially if you prefer musk-based scents – but it is still pretty.

Kristen on

I have this, and love it. I get lots of compliments.

Kay on

I smelled a sample of this is my new O magazine and I was really surprised. I loved that it was so light and feminine. I am definitely planning on picking this up.

Stacie on

I have the fragance along w/the new Hamptons bag! I love the perfume, its great. I also get tons of “what are you wearing?!?”

Jennifer on

I was mailed a sample as a preferred customer, I wasn’t impressed. It smells like 20 other perfumes. It was nice, but not really anything special. I gave it to my friend, she liked it.

Desiree on

Totally getting some. It smells awesome. And I am defintely a Coach person.

Alex on

I just went to the Coach store and bought the new perfume! It smells great and the bottle is so cute. I love it. It’s great for everyday use and is perfect for the spring/summer

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