Madonna Madness Ready To Hit H&M

03/21/2007 at 05:00 PM ET

To celebrate the launch of the Designed by Madonna collection on Thursday March 22nd, H&M has announced that it will be raffling off autographed trench coats with the John Hancock of the Material Girl herself! The first 250 people in line at Los Angeles’ Beverly Center store and New York’s 51st Street store will be entered to win the coveted 10 coats! Sans autograph, the trench coats retail for $100, but with Madge’s signature the coat becomes a priceless work of art. Shame on those of you thinking about eBaying Madonna’s trench. But honestly, if you won the coat, what would you do with it? Wear it out every single night? Use it as the enviable overcoat to prom? Encase it in plastic and create a shrine around it? Click here to watch the humorous video for the line. Tell us: Are you going to buy a piece from Madonna’s H&M line?

Click here to see more photos, news and a full bio of Madonna, and click here to discuss her style in Off the Rack.

Photo:courtesy H&M

FILED UNDER: Fashion , Madonna , Shops
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Showing 33 comments

Dawn on

Really to stand in line for clothing that she just will be making more money on and where will this money go? To that cult religon she belongs to?

KT from Cda on

So true Dawn. I everytime I check out People there always seems to be an artical of a famous person designing their own line of something. And the prices are usually too high for the average person. Oh well to be rich and famous. I do have to say that is a nice pic of Madge. I realize it is prob airbrushed but it is a nice pic.

Elda on

i agree w/Dawn and KT but i love her glasses, i wonder how much those are?

sheila on

she looks amazing, so chic
also love her toned arms and legs!

enigma on

WOW! What a great photo!! I love that interior!!

Darcee on

Madonna is just another celeb trying to jump on the signature clothing line bandwagon. She is an icon, but she is such a trashy person. She needs to realize she is a little too old to be “reinventing” herself every 5 years.

R on

I absolutetly love treches and I would of course wear it as often as I can but walking around with an autograph on it? Not so sure. I’m so upset though that I won’t be able to get to any of those two locations. When Viktor & Rolf designed for H&M their clothes were gone in the blink of an eye. I wonder if it will be the same for Ms. Madonna…

claudeth on

I loooooooooove it, madonna ROCK’S!!!!

Amy on

H&M is for sure not popular in the US as it is across Europe. But still, how is buying clothes from, say, Tommy H or Ralph Lauren not making them richer or supporting some “cult” of theirs? I think M’s collection looks great and it is affordable to folks here in Europe and for sure those in the US who buy clothes outside of Walmart, of course, and are trying to look as if they have some fashion sense.

Stacie on

Why would you want an autograph??? Woohoo, a signature! What the heck are you going to do with it? Marvel @ it everyday? I would buy the coat minus the autograph.

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