Paris And Eva Get New Deals For The New Year

01/05/2007 at 05:53 PM ET

It’s been a big day for celebrity shilling: Eva Longoria will become the face of Bebe Sport’s spring/summer ad campaign, which launches in March, while Paris Hilton will debut sportswear and lingerie lines (which seem interchangeable in the heiress’ personal wardrobe, but that’s another post) this fall. While the often loungewear-chic-clad Longoria seems a perfect match for the trendy Bebe line, we’re not sure people are clamoring to emulate Paris’ fashion sense. What do you think?

Photo: DANI CARDONA/reuters;inf

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 32 comments

Lisa on

I think Eva would make a great spokesmodel for anything she modeled for period. Paris…No I don’t think so. I would probably avoid any and all things that had her name on it.

KT fr Cda on

Paris and lingerie, not surprised.

Kristen on

That’s not a really fair statement to make. First off, I’ve seen Eva Longoria in pretty risky outfits herself.
Second, I think their bothe beautiful, and if Paris tones
down her image for the campain, she’ll be great.

shopoholic on

Good for them

amanda on

eva seems absolutely perfect for bebe, but it seems like people would have learned their lesson with paris hilton… she is really unreliable and seems to be a terrible spokesperson for anything. after all, she did dub HERSELF the ‘iconic blonde’ of this era, along with “marylin monroe and princess diana” (see time magazine quotes)… get over yourself!

tasha on

Paris will more than likely have some pretty obnoxiously girly stuff – CAN’T WAIT!!

heartofgold on

I actually like Paris and I don’t know why. I think she has excellent style.

ashleigh on

ummmm…guyz? c’mon here! lets face it here without all the cosmetic surgery, personal trainers, hairdressers, make up artists, stylists and MONEY, these girls would look and dress the same as us lot and no-one would want them to be the face of there campains. It’s only ‘coz they r famous tht they r suddenly gorgeous nd stylish. Products shud speak 4 themselves nd if they need the “TRASHY TWO” of hollywood to sell there products then they r either stupid or desperate.

Mary on

I actually avoid anything Paris is associated with,she repulses me. However, Eva often wears Bebe on her show and looks very nice in it.

grace on

In my opinion Paris Hilton is one of the ugliest celebrities EVER. How could anyone consider HER to become the spokesmodel for ANYTHING? And to compare herself to Princess Di and Marilyn Monroe is just disgusting to me.
On the positive side I think Eva Longoria is very pretty.

Helen on

I am really getting sick of Paris Hilton. There doesn’t seem to be a lot of substance so why is she so popular?

BC on

eva is WAY to petite for my liking …she needs to gain just a little

Alix on

I think that Eva will definently bring in sales, and so will Paris. People either love her, or love to hate her. If she was the spokesmodel of something, especially lingere, People would definantly positivly look and say either”wow…good for her” or “wow. what a surprise*sarcasm*” and they will probably look at the line.

kaitlin on

Okay, first of all, Eva you are so pretty u could sell anything you modeled. Paris I’m glad you finally found a job that actually fits you.

T on

Paris Hilton looks like an anorexic, bleached and plucked strangled chicken. She has absolutely no body and her face is ugly. And she’s full of herself and just a rich party girl that knows nothing about anything. “What’s Walmart? Is that where you go to get walls?” She should be shot.

abc123 on

Eva has a good sense of fashion…Paris??? Umm…not so much.

Jade on

Paris is out. She will fall out of the limelight this year. People are sick of the same ole crap of her and her idiot clad falling in and out of bars. “Whew hoo. I am so sexy.” Being shallow is her only talent and that is not sexy. Eva seems capable of being a good face for Bebe but I don’t really like her style especially after she wore the bathing suit to one of the awards ceremony. She looked so ridiculous.

j on

why anyone would want to use paris’ name or image to endorse something is beyond me. agreeing w/the comments above, i don’t think she’s one bit attractive–and NONE of my guy friends do either!!

Amy on

Eva is way too pettie for your taste?!?
Some people are just natural small and have same bone structures. I’m not talking about all the ‘pettie’ women in Hollywood- But come on Eva should gain alittle?!?
What are you on? Not all small people are anorexic. Get a life. I think she’s beautiful.

Britney on

The over thirty crowd may not wish to emulate Paris Hilton, but to teens through twenty-somethings Paris IS fashion. Eva Longoria is an old lady in Hollywood years. And she plays–imagine that–a desperate housewife. People forget that Paris got her start as a model, and that’s what she does best (other than party).

Exotic Goddess on

For Christmas I received a gift of some Bebe trinkets and promptly gave them away. Such junk. The faux diamond earings weighed over a pound and the purfume smelled like Raid-light. I told my younger brother to give them to some girls he dates or flirts with but to be forewarned that they’ll assume he’s cheap and has no taste and he’d never get a first date.

Exotic Goddess on

What ever happened to Jolie’s contract to model clothes for the over 50 crowd? She was supposed to be their trend-setter. Her image must have been tarnished or taking poor women’s children from them holds no appeal for wealthy women over 50 who value integrity and high morals.

Alice on

I agree with Amy. Im so sick of hearing “This person is too skinny” or “this person is too fat”. Meanwhile they look fine. Why aren’t people allowed to be happy with their bodies without constantly being critizied for it.

Exotic Goddess on

The prize for worst product spokesperson ever goes to Madonna for saying that she authored books on Kabbalah and that it’s inclusive of Jesus while hanging herself from a cross and singing a performance of a mock crucifixion.

Since she’s all about shock she should model for plug-in clothes and electric powered accessories.

Andrea on

Did’nt Paris just get fired from her namesake club. She is the last celebrity Bebe should hire, all she will do is let the company down because she is an irresponsible airhead.

Patsy on

Nobody with a fashion sense wants to emulate Paris Hilton! She’s a joke, putting on stuff for shock value or posing. Eva has a wonderful sense of style and doesn’t dress like a prostitute on a tight budget!

abc123 on

I agree with Andrea 100%.

kristins on


rach on

Wow I would not buy anything associated with Paris, unless ofcourse it was holloween and I wanted to dress like a ho

jd on

I believe that God has a plan for everyone. In this case God has blessed the for the good! We should be happy for them instead of critizing them.

RU on

I LOVE Eva Longorias style pariss is ok but …………

bronze babe on

Eva is amazingly georgeous and i think that she would make an amazing spokesmodel. Dont get me wrong paris is pretty but the reputation she got isnt so well so pepole wont really want to buy her “products” shes not someone i look up to ill put it that way

From Our Partners


Get every new post delivered to your Inbox.

Join 2,511 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters