Los Angeles Goes Nuts For H&M

09/25/2006 at 04:31 PM ET

Someone in heaven has been listening to my prayers because Sweden’s uber-chic and inexpensive chain store H&M just opened up its first Los Angeles-area store in Pasadena. Local kids who had never once stepped into an H&M had clearly heard the buzz – a crowd of them slept over night in front of the store to be the first in on opening day. They weren’t disappointed and neither was I! My haul included two Pucci-style dresses ($39 each) and a sleek tweed skirt (only $29!). My buddy Amy went wild too. Her so-of-the-moment high-waisted jeans — $59 compared to similar pants at Miss Sixty for $300 — felt as exciting as sharing a dressing room with Garcelle Beauvais. I tried to go back for more yesterday, but the line to get in snaked around the block – all weekend long! Next occasion to camp out on their sidewalk all night: after having produced guest collections by Stella McCartney, Karl Lagerfeld and Madonna, H&M is also introducing a collection by Dutch designers Viktor & Rolf on November 9 – watch out for the huge Hollywood launch party.

What’s been your best buy at H&M? Click here to find a store near you and then please share! Alison Gee

To see more Shops click here

Photo: Ted Soqui/Corbis

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Meli H. on

I was introduced to H&M in Europe! I went to a couple in Paris and one in London while I was studying abroad this summer. I came home to a disapointing locale where there are no H&M’s TEXAS! We need H&M’s in TX. I love that store!!

Allison on

The lines were rediculous! I work down the street and thought Id make it into H&M during my break, no such chance! The plus was ALL weekend the whole store was 50% off! Ill make it later, probably this weekend. On a brighter note they are opening more in the LA area such as one in the Beverly Center, and one in the Santa Anita Mall in Arcadia. I predict the opening weekends of those will be 50% too! :) Hope it doesnt disappoint!

Britt on

Well, I just really got a local H&M in my mall but no lines out the door for me! I love there stuff and was sooo excited when I found out we were getting one.

coco on

We have two H&Ms in Pittsburgh and I’m addicted. Clothes are so cheap and stylish. You can get all the latest trends at an affordable price,so you can buy frequently without spending your paycheck. My first H&M experience was in New York and then when I end up moving to Pittsburgh i got a great surprise when i walked into the mall and saw an H&M.(and then another on the South Side!!!!!!)
Its the budget-stylish-chic heaven for girls that have standard paychecks and don’t want to live on maxed out credit cards just to be In Style!!!!!!!!!!!!
Go steelers!

Mrs.Borrego on

Good for everyone in the Los Angeles area…but what good is that for me. I live in Washington! They should at least set up an online store…

Sara on

I went to the H&M in Oxford Circus in London. Got a belt wrapped shirtdress for 12pounds (about 24 dollars)- but I agree, they’re accessories are amazing! Got an extra wide canvas belt for about 3 dollars and some great linen scarves!

Kath on

Sorry to disagree with most people but H&M is really overhyped. Their clothes are not that inexpensive for how poorly made they are. Plus most of the fabrics aren’t very high quality and the sizes are not true at all. I’ll stick to paying more for higher quality classic pieces that will last a lot longer and be in style forever.

Johane on

I am so thrilled that H&M is in my hometown of Pasadena!!! I have been a devotee since 2001. My first experience was in NYC. My friend and I visited three stores during our four days in New York. i had so much stuff that i had to buy a new suitcase to make it home. This past year I had a business trip in Minnesota and hightailed it to The Mall of America. Once again I went H& M nuts! This time though I walked out with more stuff for my kids than myself. I bought my daughter the cutest striped jeans and she wears them all the time. Now that H&M is in pasadena I cannot wait for the holidays when I can shop till I drop!!!! Now all they have to do is open one up in Atlanta and Orlando and I’ll be set!

jen on

this store sucks. i was one of those who waited in line when it opened in chicago on michigan a couple of years ago. i found a sweater. one sweater for 4 hours of waiting outside and then in line for the register. i’ve tried to find several things since then, but they never have my size (a 4 or 6) in anything that’s halfway decent looking. the clothes look cheap and not well made. great concept i suppose, but they really need to tweak some things there.

Isa on

If you really want cool clothes for less go to ZARA and MANGO. These stores are cheap and have always the latest trends. You wont regret!

Century City Center
10250 Santa Monica, Blvd.


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