Los Angeles Goes Nuts For H&M

09/25/2006 at 04:31 PM ET

Someone in heaven has been listening to my prayers because Sweden’s uber-chic and inexpensive chain store H&M just opened up its first Los Angeles-area store in Pasadena. Local kids who had never once stepped into an H&M had clearly heard the buzz – a crowd of them slept over night in front of the store to be the first in on opening day. They weren’t disappointed and neither was I! My haul included two Pucci-style dresses ($39 each) and a sleek tweed skirt (only $29!). My buddy Amy went wild too. Her so-of-the-moment high-waisted jeans — $59 compared to similar pants at Miss Sixty for $300 — felt as exciting as sharing a dressing room with Garcelle Beauvais. I tried to go back for more yesterday, but the line to get in snaked around the block – all weekend long! Next occasion to camp out on their sidewalk all night: after having produced guest collections by Stella McCartney, Karl Lagerfeld and Madonna, H&M is also introducing a collection by Dutch designers Viktor & Rolf on November 9 – watch out for the huge Hollywood launch party.

What’s been your best buy at H&M? Click here to find a store near you and then please share! Alison Gee

To see more Shops click here

Photo: Ted Soqui/Corbis

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Showing 32 comments

niquinon on

I have gotten a lot of really nice things from there. I have gone to the H&Ms at New York, I got a really nice winter coat that was really cheap compare to other places and very fashionable… and I got a nice summer skirt.. the ones that were on style this year forgot the name around 40 dollars instead of 100 like some other places. I love that place. I hate the fact that they don’t have an online store.

sylvia on

I thought that the clothing was really bad quality and actually got waaay cuter stuff at Forever 21 around the corner for the same price point.

the thing that I really found unfavorable about h&m was that the fabric materials were super low quality and it even smelled like an old school Clothestime or Suzie’s Deals when discount clothing stores had that weird cheap material smell. all in all, I am super disappointed in H&M!!

Stephanie K on

I LOVE H&M! I bought a purse there last year, and have carried it soooo much since then. I love how unorganized the stores can sometimes be — it makes you have to dig through to find what you want, but finding that essential garment buried beneath it all is priceless :)

shopdiary on

good for you. the lines scared me off. i think i’ll go when the hype dies down or when the one in beverly center opens.

staceymay on

I always visit the H&M in San Francisco, but I have yet to find a “must have” item there. I beg my husband to let me go in, him knowing it will be at least an hour that we are in there. I love to just browse the racks, floor by floor. I’ve bought a few cute shirts, but I’m still waiting for them to carry my perfect piece. Until then, I will continue to scour the racks and bask in the H&M glory of cheap clothes and endless fun!

Marie from SD on

I also bought some really cool items from the H&M store in New York. From tank tops to tank dresses, skirts, hats, hairthings & bracelets! I couldn’t believe how stylish and inexpensive their stock was and as soon as I got back to San Diego, I tried looking up the nearest location. Unfortunately, I found that the chain was only on the East Coast.

Thank goodness its made it’s way westward. It’s only a matter of time for the SD store….make it soon please!!!

Erica on

Not crazy about the clothes. I bought a couple of tanks and they shrunk. What I do love…their accessories. Particularly the sunglasses… very inexpensive. They are ultra lightweight and in the latest styles. Oh I bought a black short sleeve polo for my old job there once and that was ok. Besides that I am not crazy about the store. I am 30 years old and I LOVE the shirts in Forever 21! But Eva Longoria said she does too, so I don’t feel like an old teen wannabe!!

h&m lover! on

i love love h&m i am so happy they opened 1 in pasadena!

i am going there this week with a girlfriend!

i think it is crazy that people have been camping out in front of the store that is alittle over the top and despret!

bb in va on

H&M rocks. I go to the one in Short Pump Town Center in Richmond, VA. I have bought great pair of jeans and tons of great trendy tops. However, this area is packed with children and we have been waiting and waiting for them to put their H&M children’s store there. It would do amazing!

Tinka Braun on

I knew H&M when I was stationed in Germany and when I moved back to LA I wasn’t really missing it(there are so many good deals downtown), but then I went to NYC and bought a bundle. Now I live in Berlin and the BEST thing about it, 5 H&M within easy walking distance.

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