Secret Beauty Weapon: Time Balm Concealer

08/10/2006 at 03:18 PM ET

My hereditary dark undereye circles are the bane of my beauty existence, and my concealer is the most important product in my look-good arsenal. I don’t remember the last time I left my home without it on, and I am pretty sure that if there was a fire in the middle of the night, I would apply it before being rescued. Though I have tried almost every undereye concealer on the market, I am happy to say that I have a clear favorite: Time Balm in Light/Medium by The Balm. It’s simply amazing- melts perfectly up to my lashline, matches my skin color and makes me look like I have gotten at least eight hours of sleep every night of my life. And if you’ve ever wondered how Amanda Bynes or Kristin Cavalleri looks so rested all the time, now you know their secret, too. Available at or,$16 — Melissa Liebling-Goldberg

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Showing 8 comments

Lisa on

Thank you! I have undereye circles and I haven’t found a concealer that works without it caking. I plan on buying this ASAP.

Jill on

Hi! Good to know about Time Balm! I just purchased it via as it is sold out on

Dermstore also offered free shipping; $15.99 total cost.

Juliet on

I just purchased the timeBalm product at for $16.00. You’re a life saver People Magazine!!!

I bought other theBalm products at the site as well. Huge selection!

Michelle on

This product got rave reviews on The View a few weeks ago. It was sold out everywhere so thank you for letting us know it’s at! It was $16, and I picked up some of theBalm’s Plump my Pucker lip gloss while I was at it because I thought the names were so cute (Squeeze my Lemons & Tutti my Fruitti!).

nina on

I totally LOVE this product and I am so happy you featured it! using this just simplified my makeup routine.. no need for a foundation or powder after. I look absolutely flawless. :) thanks PEOPLE!

Jasmin Torres on

I just bought this product today. I also have hereditary dark circles unfortunately. I found that rubbing it on the top of my hand to melt it a little, then dabbing it under my eye works easiest.

R.Smith on

Great product!!!

mel on

it rockes!

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